Meeting · 8 October 2026
SPISA
FOODMARKET

Candy Shop roadmap and marketing update

Thursday 8 October 2026
1Candy Shop2Google Ads
Spisa Candy Shop · status 7 October
The shop's foundation is built and on staging
141of 375 products in the staging catalogue
Main Spisa sitemoved to SiteGround and live
Shop on stagingalexandarm2.sg-host.com
Storefront to checkoutproduct pages, cart and checkout built
Pick and mix by weightone €/kg price, 100 g steps, mixed sorts in one bag
Cart testedweights and prices calculate correctly
DeliverySpain and Portugal, sent from Marbella
Legal and service pagesin place, final review pending
Providers chosenWooPayments and DHL · 10% IVA confirmed
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Spisa Candy Shop · roadmap
Five stops from staging to the first real order
12345
Phase 1Now
Clean up staging
Logo, Fuengirola info, two-sort rule, links and images
→ A consistent build ready for review
Phase 2
Finalise the catalogue
Approved product list, VAT-inclusive prices, full product info
→ A complete launch catalogue
Phase 3
Payments and delivery
WooPayments onboarding, DHL terms, shipping rules
→ Tested payment and shipping
Phase 4
Store operations
Staff access, order dashboard, who packs and who answers
→ Staff can process orders
Phase 5
Test and launch
Full test, policy review, sign-off, deploy with a backup
→ The shop takes real orders
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Spisa Candy Shop · what we need from Spisa
Spisa's input unlocks the next three phases
2Phase 2
Catalogue
Final catalogue

Max and Maja’s reviewed list: which of the 375 products launch

Selling prices

Packaged prices and the loose candy €/kg, VAT included

Staging now: €15.90/kg
Product information

Ingredients, allergens, nutrition, pack sizes, missing images

3Phase 3
Payments and delivery
DHL details

Service, rates, coverage, collection, tracking

Shipping decisions

Delivery fee, minimum spend, free-shipping threshold

Staging now: €10 delivery
WooPayments owner

Someone authorised to give Spisa’s business, ID and bank details

4Phase 4
Store operations
Operational owners

Who handles availability, packing, dispatch, questions and refunds

Scope agreement

Expanded catalogue, staff iPad/dashboard, revised quote

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Spisa Candy Shop · next
What happens next
Now
Clean up staging

Fix the logo and Fuengirola details, and confirm the candy ordering rules.

›
In parallel
Catalogue, prices and DHL

Alex follows up with Spisa on the reviewed list, approved prices and DHL terms.

›
Then
Agree the launch date

Set once the catalogue, payments and delivery inputs are in.

To confirm€15.90/kg loose candy€10 delivery feeTwo-sort minimum

Checkout uses a temporary test payment method until WooPayments onboarding is complete.

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Part 2 · Marketing
On the Google Ads side
Since our last meetingProposal: store visits over directions
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Google Ads · since our last meeting
Spanish spend is down, and Fuengirola gets its own campaign

Done

Spanish PMAX reduced
Spanish Search reduced
Spanish, July – September
46%of Google spend29%of store visits

Estepona Business Profile · top searches

Searches that showed the Estepona profile on Google
supermercados
5,206
grocery store
2,738
lidl
2,077
restaurantes
1,582
aldi
992
supermercado
814
supermarket
792
cafeterías
654
SpanishEnglishCompetitor names
56% of the top searches are in Spanish. Worth discussing how the Spanish ad groups are used, not only how much they spend.
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Google Ads · proposal to discuss
Optimise for store visits instead of direction requests
Today Google optimises for
Get directions
25,956
direction requests, July – September
Proposal
Store visits, with a value
1,733
store visits, July – September · the budget for directions moves here
Value of a store visit=average basket×margin
€
Average basket sizefrom Spisa
%
Marginfrom Spisa
→
Business Profile accessMarbella and Fuengirola

Figures for 1 July – 25 September, Search + PMAX. Store visits are estimated by Google.

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